You won't argue with me: the range of e-commerce features on Facebook & Co. is growing at a vertiginous pace. Question: is it enough to establish their leadership in this area?
I worked for Curalate for over a year and left back in May. They're a Social Commerce platform that helps ecommerce + retail brands sell through their Social content - mostly UGC or user-generated-content. They were acquired by Bazaarvoice about 3 weeks ago. Interesting how the Chinese market is already onto selling through Video content on Social. This will be a thing soon in US and definitely interested in seeing who becomes the main player and whether it will be a platform for consumers to shop on rather than a software used by brands to drive revenue. Or both.
Really fascinating article, interesting that the Chinese ecosystem seems to be so far ahead of the Western one. I wonder what you make of https://theshopfront.tech, a new startup to integrate video and livechat as part of the actual shopping platform, not quite "social" selling but along the same lines...
I worked for Curalate for over a year and left back in May. They're a Social Commerce platform that helps ecommerce + retail brands sell through their Social content - mostly UGC or user-generated-content. They were acquired by Bazaarvoice about 3 weeks ago. Interesting how the Chinese market is already onto selling through Video content on Social. This will be a thing soon in US and definitely interested in seeing who becomes the main player and whether it will be a platform for consumers to shop on rather than a software used by brands to drive revenue. Or both.
Really fascinating article, interesting that the Chinese ecosystem seems to be so far ahead of the Western one. I wonder what you make of https://theshopfront.tech, a new startup to integrate video and livechat as part of the actual shopping platform, not quite "social" selling but along the same lines...
Thanks for the example, this is very interesting. I’ll have to dig in more.