You won't argue with me: the range of e-commerce features on Facebook & Co. is growing at a vertiginous pace. Question: is it enough to establish their leadership in this area?
I worked for Curalate for over a year and left back in May. They're a Social Commerce platform that helps ecommerce + retail brands sell through their Social content - mostly UGC or user-generated-content. They were acquired by Bazaarvoice about 3 weeks ago. Interesting how the Chinese market is already onto selling through Video content on Social. This will be a thing soon in US and definitely interested in seeing who becomes the main player and whether it will be a platform for consumers to shop on rather than a software used by brands to drive revenue. Or both.
Really fascinating article, interesting that the Chinese ecosystem seems to be so far ahead of the Western one. I wonder what you make of https://theshopfront.tech, a new startup to integrate video and livechat as part of the actual shopping platform, not quite "social" selling but along the same lines...
I worked for Curalate for over a year and left back in May. They're a Social Commerce platform that helps ecommerce + retail brands sell through their Social content - mostly UGC or user-generated-content. They were acquired by Bazaarvoice about 3 weeks ago. Interesting how the Chinese market is already onto selling through Video content on Social. This will be a thing soon in US and definitely interested in seeing who becomes the main player and whether it will be a platform for consumers to shop on rather than a software used by brands to drive revenue. Or both.
Really fascinating article, interesting that the Chinese ecosystem seems to be so far ahead of the Western one. I wonder what you make of https://theshopfront.tech, a new startup to integrate video and livechat as part of the actual shopping platform, not quite "social" selling but along the same lines...