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Jan 27, 2021Liked by Marie Dollé

Glad someone finally unpacked "the hub."

With new platforms and the creation/spread of content, our social presences have become decentralized. Everything's everywhere. Hubs centralize our presence again.

Beyond the practicality, I'd hypothesize one of the strongest drivers here is the creative component. Our profiles across social are incredibly sterile, templatized. Just look at the first photo - bio links are flashy and highly stylized. Personalized.

MySpace, anyone?

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