A Tik here and a Tik there, your mind flashes back to January 2018, when The Fabricant, the world’s first Digital Fashion House, launched with a bold and ambitious vision: establishing the grounds for a new sector of digital-only clothing. To achieve this, the brand uses photo-realistic 3D fashion design as well as animation tools and techniques from the film visual effects industry. The end goal? Hyper-real digital fashion experiences that have no equal in real life.
If the amount of care that goes into meticulously editing an Instagram photo or caption hints at anything, it’s that our intention for how we’re perceived online is boundless.
I think digital clothes opens a Pandora Box of possibilities...
If after all, there are multiple selves online (me on Reddit vs. me on Snapchat), how do we value each? Will we purchase looks for each of our personas online, or only for those that we prioritize? Most dystopian, will we ever reach the point where spend as much time and money on our online selves as our physical one?
If the amount of care that goes into meticulously editing an Instagram photo or caption hints at anything, it’s that our intention for how we’re perceived online is boundless.
I think digital clothes opens a Pandora Box of possibilities...
If after all, there are multiple selves online (me on Reddit vs. me on Snapchat), how do we value each? Will we purchase looks for each of our personas online, or only for those that we prioritize? Most dystopian, will we ever reach the point where spend as much time and money on our online selves as our physical one?